Introducing Edge Sense, ushering in a new age of phone interactions. We are a pioneering company, and just like you, we are always trying, always searching, always learning. We wanted to go beyond the touch screen so we created an entirely new and intuitive way to interact with the phone – Edge Sense. A simple squeeze unlocks a whole new world. And we didn’t just stop there. With a stunning 3D liquid glass surface, the highest DxOMarki ever awarded to a smartphone camera with our new UltraSpeed autofocus , the purest audio you can find with active noise cancellation, all wrapped in a beautiful water resistant package, HTC U11 sets a new standard of what you can expect from a smartphone. Reflects Ubrilliantly. The liquid glass surface is crafted to impress using Optical Spectrum Hybrid Deposition. By layering highly-refractive precious minerals across the phone’s back cover, we’ve created stunningly vivid new colors that transforms light with every movement you make. Symmetrically slim from every angle. The new seamless curved look of HTC U11 is achieved through heating and then bending the glass using extreme pressure. It’s a tricky process to master, but the resulting unique all-around 3-axis symmetry produces a phone that is slim no matter which way you hold it. With 3D glass on both front and back, it’s not only beautiful but more secure and comfortable to hold. True-to-life color. A pure viewing experience. HTC U11 has a 5.5" 3D glass screen designed to preserve the authenticity of the image. With our best display and true-to-life color reproduction, we provide you a purer full-framed viewing experience. Our display avoids the cropped pictures or distorted colors at the edge that are the results you can expect from a curved screen. Ushering in a new age of phone interactions. What we take for granted is what we can also take advantage of, like something as common as gripping a phone. Edge Sense transforms this fundamental gesture into a completely new and revolutionary interaction with your phone. With a simple squeeze, Edge Sense lets you enjoy even more the things you love. Taking photos. Launching your favorite apps. Text on the go. Before, it was a hassle to reach these features, but we simplified it into a single motion. Thinking outside the box, we are now bringing you the next age of phone interactions. You have the power to change. Edge Sense dramatically expands the functionality of your phone. You can configure it to access a wide range of functions and applications. One squeeze can open Facebook, Twitter, or Pinterest. And with both Google Assistant and Amazon Alexa just a squeeze away, you get two powerful voice assistants ready at your command! With one easy gesture, the HTC U11 will assist you with anything you need, and it’s all up to you. Taking photos made natural. Launching your camera has never been easier. No more fumbling for buttons or awkward hand positions. Just lift, squeeze, and smile. Finally, taking pictures on your smartphone feels natural like you are actually using a camera. A photo without limits. Underwater or in the cold. HTC U11’s water resistance coupled with the remarkably useful Edge Sense technology lets you actually take photos rain or shine!iii Even though the water won’t allow you to use your screen, Edge Sense makes it possible to snap all you like with an effortless squeeze. During the cold winter months, Edge Sense will even help keep your hands nice and warm. You will be able to operate your phone easily without having to remove your gloves. The most advanced headset ever built for personal audio. Immerse yourself in purer audio. HTC U11 introduces the latest version of HTC USonic, which now combines active noise cancellation with the ability to tune audio to your unique hearing. Other headsets focus more on obtaining great sound quality while overlooking the fundamentals – each of our hearing structures are different. Our USonic earbuds map your inner ear with an advanced sonar-like technology and then adapt the sound profile to your unique biology. This creates an incredibly personal and optimized listening experience with vibrant audio shaped specifically for you. Immerse yourself in pristine audio with Active Noise Cancellation. Shut out interruptions. HTC USonic now incorporates Active Noise Cancellation, which reduces disruptions and distractions around you, so you can stay focused on your music. Active Noise Cancellation continuously monitors environmental sound levels, and quickly adjusts to any new noises or disturbances. HTC USonic with Active Noise Cancellation works automatically. So you’re free to stay focused on your music, videos or games. A more powerful BoomSound top and bottom. Our BoomSound Hi-Fi edition speakers got an upgrade too. We’ve improved our speaker design to deliver 100% more loudness and 150% improvement in Dynamic Range Audio. On top, the tweeter now offers an acoustic chamber that allows the highs and mids to sound richer. While below, the woofer sports a new speaker and improved magnetic circuit design for louder, clearer and appreciably deeper bass tones. The result? A natural soundscape with exceptional audio detail. The #1 smartphone camera on the market. The HTC U11 camera has achieved an incredible DxOMark 90 score, making it the highest rated smartphone ever in DxOMark history.iv Our impressive multi-axis optical and electronic stabilization system and super-fast autofocus in all lighting conditions make the camera quick, your pictures sharp and videos smooth. We improved our camera and video for a more dynamic exposure range with HDR Boost without the lag, new white balance enhancement, a major reduction in noise, and excellent detail preservation. A powerful photo studio in your hand. HTC U11 introduces Auto HDR Boost to give you all the benefits of HDR without the lag. HDR Boost offers clearer, more balanced pictures by taking multiple shots that measure the darkest shadows and brightest highlights without any slowdown. HTC U11 enhances textures and colors, increases visible detail and brings out the best in every shot. We use the same technique to improve motion picture quality, Temporal Noise Reduction automatically uses information from the previous and next frames to remove unwanted noise and deliver the clearest video. Fast and precise like the human eye. Great news for serious photographers. HTC U11 incorporates the same full sensor auto-focus technology that’s found in top DSLR cameras. So you can enjoy significantly faster focus speeds. Typically, only a few sensors are used for focusing, but with our new UltraSpeed Autofocus, all of the pixels are used for phased detection autofocus. Through the combination of advanced hardware and software, HTC U11 lets you focus on your subject fast and precise like the human eye, regardless of its position on the frame. Brilliant for moving objects, live footage, and low-light scenarios. A camera you can trust not to miss a moment. HTC U11's exceptional optical and electronic stabilization system will keep your photos and video steady and crisp even when your hand is shaking. Look your best at every angle. Day or night. The new front camera now combines high-resolution 16MP detail and our UltraPixel light sensitivity for brilliant selfies day or night. It also utilizes the same powerful HDR Boost and noise reduction as the main camera. Up your selfie game with the new HTC U11 front camera. Relive your memories in 360° of sound. Using four optimally positioned omni-directional microphones together with our new Acoustic Focus technology, HTC brings you our best 3D audio recording quality yet. The HTC U11's microphones work together to record audio from all directions and with Acoustic Focus, you can zoom in on the video to target your subject and amplify their specific sounds. Experience our most vivid and clear video quality. After years of development, we are proud to finally introduce our Temporal Noise Reduction technology that will deliver some of the clearest video yet. By analyzing information from the previous and next frames, the HTC U11 removes unwanted electronic noise for some of the clearest motion picture quality you can find. A smart digital companion for you. Inside every HTC U11, you will find an AI companion who is devoted to you, and we’ve made it smarter than ever before.v HTC Sense Companion will get to know you and your daily patterns over time in order to offer you more convenience with each and every day. Don’t get caught by surprise. Some days, you might be in too much of a hurry to make sure your phone is fully charged. HTC Sense Companion is smart enough to notice if you have any appointments that day and will remind you to recharge while you have time or bring a power bank. Our fastest processing speed to date. HTC U11 powered by a Qualcomm® Snapdragon™ 835 mobile platformvi packs a punch with the first 10 nanometer mobile processor. This translates into breathtaking speed, jaw-dropping graphics, impressively smooth performance and longer battery life. You get 25% faster graphics than the HTC 10, with 35% or 3 hours more video playback, 30% or 8 hours more music playback and 43% or 3.5 hours longer web browsing time via LTE network.vii Every HTC U11 comes with this same performance no matter where you are in the world. Inspired by the brilliance of nature. We took a closer look at nature’s wonders and developed a color palette just as dynamic and unpredictable. Take a closer look yourself and choose the color that inspires the brilliance in you.